Blogging and your Corporate Reputation: Part One - Listen to the Conversation (December 2005)
This first part of a series looks at how public relations and marketing professionals use blogs to research and understand how the market perceives their company and products. (137 KB)
Blogging and your Corporate Reputation: Part Two - Contribute to the Debate (December 2005)
This second part of a series looks at the creation of blogs by organizations as a way to contribute to the worldwide online conversation. It covers how public relations and marketing professionals write blogs themselves or encourage subject-matter experts in their organziations to do so. (68 KB)